So, you’ve finally decided to step up your social media game, huh? It’s about time! In this fast-paced digital era, having a social media presence is like having a secret weapon to conquer the world (well, at least the online world). But before you rush off to hire the first “social media guru” you come across, hold your horses! There are a few things you need to know before your start looking for social media manager. Get ready for advice that’ll save you from hiring a social media dud!
59% of the world’s population uses social media, roughly 4.70 billion people
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The Art of Meme Magic
Let’s face it; social media is all about memes these days. If your potential social media manager doesn’t know the difference between a “Dat Boi” and a “Karen,” it’s time to show them the exit door. Memes are the currency of the internet, and you need someone who can conjure up hilarious, relevant, and shareable content that’ll leave your audience ROFL-ing all day long. So, during the interview, sneak in a meme reference and see how they react. If they don’t get it, well, the door’s that way!
Multitasking Like a Pro
Your social media manager will need the multitasking skills of a superhero. They’ll be juggling tweets, Facebook posts, Instagram stories, TikTok dances, and maybe even the occasional LinkedIn post for that one serious client. If they can’t handle all of that without breaking a sweat, it’s time to rethink your choice. You want someone who can gracefully handle multiple social media platforms, not someone who’d mix up a cat meme with a motivational quote!
The Sherlock Holmes of Analytics
Sure, social media is all about fun, but we’re not playing here! You need someone who can analyze data like Sherlock Holmes solves crimes. Your social media manager should be able to decipher the analytics and turn them into actionable insights. Likes, shares, comments – it’s all a puzzle waiting to be solved. So, make sure your potential candidate knows their way around analytics tools because, let’s face it, “I feel like this post did well” is not a strategy!
92% of marketers in companies with more than 100 employees were expected to start using social media analytics tools to understand the landscape better.
Neal Schaffer
Creative Copywriting Champ
In the land of social media, words matter! You need a social media manager who can wield words like a wizard, casting spells of engagement on your audience. From witty one-liners to persuasive calls to action, their copywriting game should be on point. So, toss them a creative writing challenge during the interview, and if they can’t come up with something better than “Check out our latest product. It’s nice,” it’s time to keep searching!
Staying Cool Under Troll Attacks
As much as we’d love to believe that everyone on the internet is a delightful unicorn spreading rainbows of positivity, it’s just not the case. Trolls and haters are lurking around every corner, waiting to pounce on your social media posts. Your social media manager should be able to handle these trolls with grace and humor. A witty clap back can be more powerful than a thousand swords! So, ask your potential candidates how they deal with negativity online, and if they seem flustered, better find someone else before your social media turns into a battlefield of insults.
finding the perfect social media manager is no easy task, but armed with these five crucial insights, you’ll be well on your way looking for social media manager. So, interview wisely, and soon you’ll have a social media manager who’ll take your online presence to legendary heights. Guess who is here to make your life easier? Presenting you the cool kids of town “BeeSocio.” Hire a dedicated social media manager for your business now!
